What is Twitter’s Future? The Business Side of Twitter

Many questions surround Twitter and how the site will eventually make money? Some question that it is just a fad that will eventually fade out. This could be true researchers already show its unpopular among teens, I guess I am an exception, and that it’s a tool for middle age people. How long could that last? Others say it is the greatest thing to hit the internet since Google. The problem is how does Twitter make money and how will it? One of its main attractions though is it has no ads which people love to see. Unfortunately this won’t last long as ads are what keep websites going and at some point Twitter will cave in. Another problem to the site is the constant spam it receives which has grown concerns that spam could lead to its downfall. This would be a horrible site as we saw the Power of Twitter in Iran. The Iran debacle helped expose the true power of the site, as it became the only form of communication for Iranians to send photos, videos and messages outside of the country that made their way to mainstream media on Iran’s quest for freedom. Twitter had such a meaningful impact that the founders of the site, Biz Stone and Evan Williams are up for a noble peace prize, shocking isn’t it. Watch the clip to see its impact.

I believe Twitter is at an all-time high. I would advise the founders to sell it as to me they have done all they can do with the site without having to take the next giant step of taking it public and raising cash to help the site expand. For the two founders, this would be an unwise decision as they have offers on the table of over a billion dollars which will set them for life and limit their liability if Twitter was to fade out like Myspace and other social networking sites throughout the years. Yes they have made an attempt to make Twitter profitable with the launch of Twitter 101 which will charge companies money to exploit the services of Twitter, but will this be enough. I hope they do decided to sell but the more interesting part will be to see who will become the partner or owner of Twitter? Will Google attempt to capture some of Twitters spotlight or will Microsoft invest in Twitter following their Facebook investment?  More importantly Yahoo, which faces stiff competition from Microsoft’s new BING platform, could decide this is the right time to dive into the social networking game. To me, Google would make the most sense. Currently Google controls 77% of the searches on the Internet. Google is an amazing tool however; there is no way for people to Google what people are thinking and discussing.  For instance how do you search what regular people are thinking about the weakness in the economy or the Giants baseball game without going to a variety of blogs and forums. Google could deliver real-time search for people to discover what is the buzz.  This could be Google’s new growth engine and an unbelievable revenue stream.  It’s a hot commodity now, lets see which Tech company makes the jump.

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